Our mission (Shin.Gi.Zai)

Shin also pronounce as “Kokoro” It describe heart, mind, ideas that comes out from sprits. But it also gives image of honesty, sincerity by looking at character. I am taking this as design in our activity.

Gi also pronounce as “Waza” It is skill that achieved from long continuous discipline, that experts from normal skills. This is part we are taking and I have to admit I still have long way to go.

Zai means material. This one character also combine from two character which is “Tree” on left side and “Talent”  on right size. I should take tree is excellent versatile materials.

I have been separating Design, Craftsmanship and material to be separate factors so we can focus to target higher achievement as we move on. This concept that I had for while came together more definite by writing in three character in Japanese.

Especially, material is important. We are cutting tree, finishing their life. If we do not make good use of this, we might just live in plastic house. Now, our mission is to design with the heart, train ourselves so we do give another good life to trees.